Negotiation Guide
Opening Offer
$32,970
Fair Price
$34,470
Walk Away Above
$34,975
- • Recent buyers paid ~$1,010 below MSRP
Price Breakdown
Est. Dealer Cost$31,932
Est. Invoice$32,996
Holdback (est.)$1,064
MSRP (Sticker)$35,480
Asking Price$34,744
Markup-$736
Est. Dealer Margin on This Car$2,812
Percentile95% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold193
Avg Markup-$1,010
Median Markup-$936
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory218 vehicles
Avg Markup (All Models)-$748
Avg Markup (Niro)-$406
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$733
Cheaper Niro SX Inventory
Roseville KiaRoseville, CA
-$1,400$36,77511d
Folsom Lake KiaFolsom, CA
-$1,400$36,77511d
Beaverton KiaBeaverton, OR
-$1,400$36,77537d
Landers KiaLittle Rock, AR
-$1,392$36,73848d
Roseville KiaRoseville, CA
-$1,388$36,9472d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,7046d
George Gee KiaLiberty Lake, WA
-$1,378$36,79748d
Valley KiaModesto, CA
-$1,375$36,78032d
Roseville KiaRoseville, CA
-$1,373$36,64211d
Taylor Kia ToledoToledo, OH
-$1,372$36,76337d