Negotiation Guide
Opening Offer
$32,596
Fair Price
$34,096
Walk Away Above
$34,591
- • Recent buyers paid ~$989 below MSRP
Price Breakdown
Est. Dealer Cost$31,577
Est. Invoice$32,629
Holdback (est.)$1,053
MSRP (Sticker)$35,085
Asking Price$34,210
Markup-$875
Est. Dealer Margin on This Car$2,634
Percentile74% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold270
Avg Markup-$989
Median Markup-$930
Best Deal-$1,386
Worst Deal-$678
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory111 vehicles
Avg Markup (All Models)-$792
Avg Markup (Niro)-$732
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$782
Cheaper Niro SX Inventory
Kia of StocktonStockton, CA
-$1,424$36,89115d
Folsom Lake KiaFolsom, CA
-$1,400$36,77552d
Roseville KiaRoseville, CA
-$1,400$36,77552d
Beaverton KiaBeaverton, OR
-$1,400$36,77578d
Landers KiaLittle Rock, AR
-$1,392$36,73889d
Roseville KiaRoseville, CA
-$1,388$36,94743d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,70447d
Prescott Valley KiaPrescott Valley, AZ
-$1,385$36,82526d
George Gee KiaLiberty Lake, WA
-$1,378$36,79789d
Roseville KiaRoseville, CA
-$1,373$36,64252d