Negotiation Guide
Opening Offer
$32,641
Fair Price
$34,141
Walk Away Above
$34,636
- • Recent buyers paid ~$989 below MSRP
Price Breakdown
Est. Dealer Cost$31,617
Est. Invoice$32,671
Holdback (est.)$1,054
MSRP (Sticker)$35,130
Asking Price$34,247
Markup-$883
Est. Dealer Margin on This Car$2,630
Percentile72% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold270
Avg Markup-$989
Median Markup-$930
Best Deal-$1,386
Worst Deal-$678
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory515 vehicles
Avg Markup (All Models)-$908
Avg Markup (Niro)-$543
% Below MSRP74%
Avg Days to Sell45 days
Avg Sold Markup-$854
Cheaper Niro SX Inventory
Kia of StocktonStockton, CA
-$1,424$36,89115d
Folsom Lake KiaFolsom, CA
-$1,400$36,77552d
Roseville KiaRoseville, CA
-$1,400$36,77552d
Beaverton KiaBeaverton, OR
-$1,400$36,77578d
Landers KiaLittle Rock, AR
-$1,392$36,73889d
Roseville KiaRoseville, CA
-$1,388$36,94743d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,70447d
Prescott Valley KiaPrescott Valley, AZ
-$1,385$36,82526d
George Gee KiaLiberty Lake, WA
-$1,378$36,79789d
Roseville KiaRoseville, CA
-$1,373$36,64252d