Negotiation Guide
Opening Offer
$32,520
Fair Price
$34,020
Walk Away Above
$34,605
- • Recent buyers paid ~$989 below MSRP
- • Sitting 53 days (avg 35) — extra leverage
Price Breakdown
Est. Dealer Cost$31,671
Est. Invoice$32,727
Holdback (est.)$1,056
MSRP (Sticker)$35,190
Asking Price$34,298
Markup-$892
Est. Dealer Margin on This Car$2,627
Percentile71% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold270
Avg Markup-$989
Median Markup-$930
Best Deal-$1,386
Worst Deal-$678
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory517 vehicles
Avg Markup (All Models)-$915
Avg Markup (Niro)-$682
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$929
Cheaper Niro SX Inventory
Kia of StocktonStockton, CA
-$1,424$36,89115d
Folsom Lake KiaFolsom, CA
-$1,400$36,77553d
Roseville KiaRoseville, CA
-$1,400$36,77553d
Beaverton KiaBeaverton, OR
-$1,400$36,77579d
Landers KiaLittle Rock, AR
-$1,392$36,73890d
Roseville KiaRoseville, CA
-$1,388$36,94744d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,70447d
Prescott Valley KiaPrescott Valley, AZ
-$1,385$36,82527d
George Gee KiaLiberty Lake, WA
-$1,378$36,79790d
Roseville KiaRoseville, CA
-$1,373$36,64253d