Negotiation Guide
Opening Offer
$32,991
Fair Price
$34,491
Walk Away Above
$34,986
- • Recent buyers paid ~$989 below MSRP
Price Breakdown
Est. Dealer Cost$31,932
Est. Invoice$32,996
Holdback (est.)$1,064
MSRP (Sticker)$35,480
Asking Price$34,744
Markup-$736
Est. Dealer Margin on This Car$2,812
Percentile94% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold270
Avg Markup-$989
Median Markup-$930
Best Deal-$1,386
Worst Deal-$678
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory359 vehicles
Avg Markup (All Models)-$595
Avg Markup (Niro)-$418
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$662
Cheaper Niro SX Inventory
Kia of StocktonStockton, CA
-$1,424$36,89116d
Folsom Lake KiaFolsom, CA
-$1,400$36,77553d
Roseville KiaRoseville, CA
-$1,400$36,77553d
Beaverton KiaBeaverton, OR
-$1,400$36,77579d
Landers KiaLittle Rock, AR
-$1,392$36,73890d
Roseville KiaRoseville, CA
-$1,388$36,94744d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,70448d
Prescott Valley KiaPrescott Valley, AZ
-$1,385$36,82527d
George Gee KiaLiberty Lake, WA
-$1,378$36,79790d
Roseville KiaRoseville, CA
-$1,373$36,64253d