Negotiation Guide
Opening Offer
$32,380
Fair Price
$33,880
Walk Away Above
$34,382
- • Recent buyers paid ~$1,005 below MSRP
Price Breakdown
Est. Dealer Cost$31,397
Est. Invoice$32,443
Holdback (est.)$1,047
MSRP (Sticker)$34,885
Asking Price$34,042
Markup-$843
Est. Dealer Margin on This Car$2,646
Percentile77% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold241
Avg Markup-$1,005
Median Markup-$932
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell21 days
Dealer Profile
Inventory298 vehicles
Avg Markup (All Models)-$928
Avg Markup (Niro)-$636
% Below MSRP41%
Avg Days to Sell28 days
Avg Sold Markup-$885
Cheaper Niro SX Inventory
Folsom Lake KiaFolsom, CA
-$1,400$36,77515d
Roseville KiaRoseville, CA
-$1,400$36,77515d
Beaverton KiaBeaverton, OR
-$1,400$36,77541d
Landers KiaLittle Rock, AR
-$1,392$36,73852d
Roseville KiaRoseville, CA
-$1,388$36,9476d
Parkside KiaKnoxville, TN
-$1,386$36,9443d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,7049d
George Gee KiaLiberty Lake, WA
-$1,378$36,79752d
Valley KiaModesto, CA
-$1,375$36,78036d
Roseville KiaRoseville, CA
-$1,373$36,64215d