Negotiation Guide
Opening Offer
$34,985
Fair Price
$36,485
Walk Away Above
$37,250
- • Recent buyers paid ~$1,005 below MSRP
- • Sitting 50 days (avg 21) — extra leverage
Price Breakdown
Est. Dealer Cost$34,214
Est. Invoice$35,354
Holdback (est.)$1,140
MSRP (Sticker)$38,015
Asking Price$36,993
Markup-$1,022
Est. Dealer Margin on This Car$2,780
Percentile35% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold235
Avg Markup-$1,005
Median Markup-$936
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell21 days
Dealer Profile
Inventory806 vehicles
Avg Markup (All Models)-$1,024
Avg Markup (Niro)-$729
% Below MSRP48%
Avg Days to Sell35 days
Avg Sold Markup-$1,062
Cheaper Niro SX Inventory
Roseville KiaRoseville, CA
-$1,400$36,77513d
Beaverton KiaBeaverton, OR
-$1,400$36,77539d
Folsom Lake KiaFolsom, CA
-$1,400$36,77513d
Landers KiaLittle Rock, AR
-$1,392$36,73850d
Roseville KiaRoseville, CA
-$1,388$36,9474d
Parkside KiaKnoxville, TN
-$1,386$36,9441d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,7048d
George Gee KiaLiberty Lake, WA
-$1,378$36,79750d
Valley KiaModesto, CA
-$1,375$36,78034d
Roseville KiaRoseville, CA
-$1,373$36,64213d