Negotiation Guide
Opening Offer
$33,094
Fair Price
$34,594
Walk Away Above
$35,097
- • Recent buyers paid ~$1,006 below MSRP
Price Breakdown
Est. Dealer Cost$32,040
Est. Invoice$33,108
Holdback (est.)$1,068
MSRP (Sticker)$35,600
Asking Price$34,681
Markup-$919
Est. Dealer Margin on This Car$2,641
Percentile60% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold204
Avg Markup-$1,006
Median Markup-$936
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory63 vehicles
Avg Markup (All Models)-$859
Avg Markup (Niro)-$919
% Below MSRP100%
Avg Days to Sell13 days
Avg Sold Markup-$925
Cheaper Niro SX Inventory
Roseville KiaRoseville, CA
-$1,400$36,77510d
Folsom Lake KiaFolsom, CA
-$1,400$36,77510d
Beaverton KiaBeaverton, OR
-$1,400$36,77536d
Landers KiaLittle Rock, AR
-$1,392$36,73847d
Roseville KiaRoseville, CA
-$1,388$36,9471d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,7045d
George Gee KiaLiberty Lake, WA
-$1,378$36,79747d
Valley KiaModesto, CA
-$1,375$36,78031d
Roseville KiaRoseville, CA
-$1,373$36,64210d
Taylor Kia ToledoToledo, OH
-$1,372$36,76336d