Negotiation Guide
Opening Offer
$35,475
Fair Price
$36,975
Walk Away Above
$37,480
- • Recent buyers paid ~$1,010 below MSRP
Price Breakdown
Est. Dealer Cost$34,187
Est. Invoice$35,326
Holdback (est.)$1,140
MSRP (Sticker)$37,985
Asking Price$37,008
Markup-$977
Est. Dealer Margin on This Car$2,822
Percentile40% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold193
Avg Markup-$1,010
Median Markup-$936
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory483 vehicles
Avg Markup (All Models)-$706
Avg Markup (Niro)-$595
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$740
Cheaper Niro SX Inventory
Roseville KiaRoseville, CA
-$1,400$36,77511d
Folsom Lake KiaFolsom, CA
-$1,400$36,77511d
Beaverton KiaBeaverton, OR
-$1,400$36,77537d
Landers KiaLittle Rock, AR
-$1,392$36,73848d
Roseville KiaRoseville, CA
-$1,388$36,9472d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,7046d
George Gee KiaLiberty Lake, WA
-$1,378$36,79748d
Valley KiaModesto, CA
-$1,375$36,78032d
Roseville KiaRoseville, CA
-$1,373$36,64211d
Taylor Kia ToledoToledo, OH
-$1,372$36,76337d