Negotiation Guide
Opening Offer
$34,986
Fair Price
$36,486
Walk Away Above
$37,245
- • Recent buyers paid ~$1,006 below MSRP
- • Sitting 47 days (avg 20) — extra leverage
Price Breakdown
Est. Dealer Cost$34,205
Est. Invoice$35,345
Holdback (est.)$1,140
MSRP (Sticker)$38,005
Asking Price$36,985
Markup-$1,020
Est. Dealer Margin on This Car$2,781
Percentile35% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold204
Avg Markup-$1,006
Median Markup-$936
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory222 vehicles
Avg Markup (All Models)-$1,125
Avg Markup (Niro)-$611
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,001
Cheaper Niro SX Inventory
Roseville KiaRoseville, CA
-$1,400$36,77510d
Folsom Lake KiaFolsom, CA
-$1,400$36,77510d
Beaverton KiaBeaverton, OR
-$1,400$36,77536d
Landers KiaLittle Rock, AR
-$1,392$36,73847d
Roseville KiaRoseville, CA
-$1,388$36,9471d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,7045d
George Gee KiaLiberty Lake, WA
-$1,378$36,79747d
Valley KiaModesto, CA
-$1,375$36,78031d
Roseville KiaRoseville, CA
-$1,373$36,64210d
Taylor Kia ToledoToledo, OH
-$1,372$36,76336d