Negotiation Guide
Opening Offer
$32,776
Fair Price
$34,276
Walk Away Above
$34,771
- • Recent buyers paid ~$989 below MSRP
Price Breakdown
Est. Dealer Cost$31,739
Est. Invoice$32,796
Holdback (est.)$1,058
MSRP (Sticker)$35,265
Asking Price$34,360
Markup-$905
Est. Dealer Margin on This Car$2,622
Percentile64% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold270
Avg Markup-$989
Median Markup-$930
Best Deal-$1,386
Worst Deal-$678
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)-$704
Avg Markup (Niro)-$587
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$701
Cheaper Niro SX Inventory
Kia of StocktonStockton, CA
-$1,424$36,89116d
Folsom Lake KiaFolsom, CA
-$1,400$36,77553d
Roseville KiaRoseville, CA
-$1,400$36,77553d
Beaverton KiaBeaverton, OR
-$1,400$36,77579d
Landers KiaLittle Rock, AR
-$1,392$36,73890d
Roseville KiaRoseville, CA
-$1,388$36,94744d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,70448d
Prescott Valley KiaPrescott Valley, AZ
-$1,385$36,82527d
George Gee KiaLiberty Lake, WA
-$1,378$36,79790d
Roseville KiaRoseville, CA
-$1,373$36,64253d