Negotiation Guide
Opening Offer
$35,139
Fair Price
$36,639
Walk Away Above
$37,415
- • Recent buyers paid ~$1,005 below MSRP
- • Sitting 51 days (avg 21) — extra leverage
Price Breakdown
Est. Dealer Cost$34,371
Est. Invoice$35,517
Holdback (est.)$1,146
MSRP (Sticker)$38,190
Asking Price$37,162
Markup-$1,028
Est. Dealer Margin on This Car$2,791
Percentile34% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold241
Avg Markup-$1,005
Median Markup-$932
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell21 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$894
Avg Markup (Niro)-$1,028
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$871
Cheaper Niro SX Inventory
Folsom Lake KiaFolsom, CA
-$1,400$36,77514d
Roseville KiaRoseville, CA
-$1,400$36,77514d
Beaverton KiaBeaverton, OR
-$1,400$36,77540d
Landers KiaLittle Rock, AR
-$1,392$36,73851d
Roseville KiaRoseville, CA
-$1,388$36,9475d
Parkside KiaKnoxville, TN
-$1,386$36,9442d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,7049d
George Gee KiaLiberty Lake, WA
-$1,378$36,79751d
Valley KiaModesto, CA
-$1,375$36,78035d
Roseville KiaRoseville, CA
-$1,373$36,64214d