Negotiation Guide
Opening Offer
$31,855
Fair Price
$33,355
Walk Away Above
$33,660
- • Recent buyers paid ~$610 below MSRP
Price Breakdown
Est. Dealer Cost$30,569
Est. Invoice$31,587
Holdback (est.)$1,019
MSRP (Sticker)$33,965
Asking Price$33,382
Markup-$583
Est. Dealer Margin on This Car$2,814
Percentile47% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold745
Avg Markup-$610
Median Markup-$546
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory181 vehicles
Avg Markup (All Models)-$823
Avg Markup (Niro)-$712
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$799
Cheaper Niro EX Inventory
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-$1,017$33,87312d
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-$1,003$33,81246d
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-$1,001$33,79923d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79912d
Valley KiaModesto, CA
-$1,001$33,79923d
Redding KiaRedding, CA
-$1,001$33,79912d
Vann York KiaHigh Point, NC
-$999$33,79151d
Martin Swanty KiaKingman, AZ
-$995$33,54023d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74519d
Roseville KiaRoseville, CA
-$990$33,74519d