Deal Sheet: 2026 Niro EX

Russ Darrow Madison Kia · Madison, WI · VIN: KNDCR3LE9T5376568

Negotiation Guide

Opening Offer

$31,960

Fair Price

$33,460

Walk Away Above

$33,887

• Recent buyers paid ~$608 below MSRP
• Sitting 43 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$30,884

Est. Invoice$31,913

Holdback (est.)$1,029

MSRP (Sticker)$34,315

Asking Price$33,676

Markup-$639

Est. Dealer Margin on This Car$2,793

Percentile37% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold719

Avg Markup-$608

Median Markup-$545

Best Deal-$988

Worst Deal-$259

% Sold Below MSRP100%

Avg Days to Sell25 days

Dealer Profile

Inventory334 vehicles

Avg Markup (All Models)-$1,298

Avg Markup (Niro)-$866

% Below MSRP41%

Avg Days to Sell34 days

Avg Sold Markup-$1,325

Cheaper Niro EX Inventory

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-$1,017$33,87310d

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-$1,003$33,81243d

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-$1,001$33,79920d

Valley KiaModesto, CA

-$1,001$33,79920d

Ed Morse KiaSierra Vista, AZ

-$1,001$33,79910d

Redding KiaRedding, CA

-$1,001$33,79910d

Vann York KiaHigh Point, NC

-$999$33,79149d

Martin Swanty KiaKingman, AZ

-$995$33,54020d

Roseville KiaRoseville, CA

-$990$33,7457d

Napleton's Kia of UrbanaUrbana, IL

-$990$33,74517d