Negotiation Guide
Opening Offer
$29,813
Fair Price
$31,313
Walk Away Above
$31,621
- • Recent buyers paid ~$617 below MSRP
Price Breakdown
Est. Dealer Cost$28,737
Est. Invoice$29,695
Holdback (est.)$958
MSRP (Sticker)$31,930
Asking Price$31,433
Markup-$497
Est. Dealer Margin on This Car$2,696
Percentile72% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold823
Avg Markup-$617
Median Markup-$553
Best Deal-$1,001
Worst Deal-$319
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory466 vehicles
Avg Markup (All Models)-$1,053
Avg Markup (Niro)-$580
% Below MSRP100%
Avg Days to Sell47 days
Avg Sold Markup-$1,029
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,87351d
Power KiaSalem, OR
-$1,010$33,61016d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81285d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79951d
Valley KiaModesto, CA
-$1,001$33,79962d
Valley KiaModesto, CA
-$1,001$33,79962d
Vann York KiaHigh Point, NC
-$999$33,79190d
Martin Swanty KiaKingman, AZ
-$995$33,54062d
Tom Dolan's Reno KiaReno, NV
-$990$33,74516d
Roseville KiaRoseville, CA
-$990$33,74525d