Negotiation Guide
Opening Offer
$29,519
Fair Price
$31,019
Walk Away Above
$31,419
- • Recent buyers paid ~$610 below MSRP
- • Sitting 40 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$28,638
Est. Invoice$29,593
Holdback (est.)$955
MSRP (Sticker)$31,820
Asking Price$31,046
Markup-$774
Est. Dealer Margin on This Car$2,408
Percentile34% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold745
Avg Markup-$610
Median Markup-$546
Best Deal-$988
Worst Deal-$259
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory203 vehicles
Avg Markup (All Models)-$1,094
Avg Markup (Niro)-$802
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,139
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,87312d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81246d
Valley KiaModesto, CA
-$1,001$33,79923d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79912d
Valley KiaModesto, CA
-$1,001$33,79923d
Redding KiaRedding, CA
-$1,001$33,79912d
Vann York KiaHigh Point, NC
-$999$33,79151d
Martin Swanty KiaKingman, AZ
-$995$33,54023d
Napleton's Kia of UrbanaUrbana, IL
-$990$33,74519d
Roseville KiaRoseville, CA
-$990$33,74519d