Negotiation Guide
Opening Offer
$31,628
Fair Price
$33,128
Walk Away Above
$33,436
- • Recent buyers paid ~$617 below MSRP
Price Breakdown
Est. Dealer Cost$30,371
Est. Invoice$31,383
Holdback (est.)$1,012
MSRP (Sticker)$33,745
Asking Price$33,198
Markup-$547
Est. Dealer Margin on This Car$2,828
Percentile53% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold823
Avg Markup-$617
Median Markup-$553
Best Deal-$1,001
Worst Deal-$319
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory117 vehicles
Avg Markup (All Models)-$845
Avg Markup (Niro)-$621
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$770
Cheaper Niro EX Inventory
Findlay KiaLas Vegas, NV
-$1,017$33,87350d
Power KiaSalem, OR
-$1,010$33,61015d
Sunset Kia of SarasotaSarasota, FL
-$1,003$33,81284d
Ed Morse KiaSierra Vista, AZ
-$1,001$33,79950d
Valley KiaModesto, CA
-$1,001$33,79961d
Valley KiaModesto, CA
-$1,001$33,79961d
Vann York KiaHigh Point, NC
-$999$33,79189d
Martin Swanty KiaKingman, AZ
-$995$33,54061d
Tom Dolan's Reno KiaReno, NV
-$990$33,74515d
Roseville KiaRoseville, CA
-$990$33,74524d