Negotiation Guide
Opening Offer
$38,547
Fair Price
$40,047
Walk Away Above
$40,721
- • Recent buyers paid ~$916 below MSRP
- • Sitting 47 days (avg 23) — extra leverage
Price Breakdown
Est. Dealer Cost$37,256
Est. Invoice$38,497
Holdback (est.)$1,242
MSRP (Sticker)$41,395
Asking Price$40,372
Markup-$1,023
Est. Dealer Margin on This Car$3,117
Percentile30% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold288
Avg Markup-$916
Median Markup-$879
Best Deal-$1,188
Worst Deal-$829
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory345 vehicles
Avg Markup (All Models)-$775
Avg Markup (Niro EV)-$1,023
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$850
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62610d
Destination KiaAlbany, NY
-$1,229$42,71647d
Findlay KiaLas Vegas, NV
-$1,202$42,21347d
Folsom Lake KiaFolsom, CA
-$1,196$42,7841d
Folsom Lake KiaFolsom, CA
-$1,196$42,7841d
Findlay KiaLas Vegas, NV
-$1,184$42,12118d
Kiefer KiaEugene, OR
-$1,175$42,31041d
Kia of PortlandPortland, OR
-$1,175$42,31015d
Kiefer KiaEugene, OR
-$1,175$42,31047d
Kiefer KiaEugene, OR
-$1,175$42,31041d