Negotiation Guide
Opening Offer
$39,037
Fair Price
$40,537
Walk Away Above
$40,996
- • Recent buyers paid ~$918 below MSRP
Price Breakdown
Est. Dealer Cost$37,310
Est. Invoice$38,553
Holdback (est.)$1,244
MSRP (Sticker)$41,455
Asking Price$40,617
Markup-$838
Est. Dealer Margin on This Car$3,308
Percentile89% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold258
Avg Markup-$918
Median Markup-$879
Best Deal-$1,188
Worst Deal-$829
% Sold Below MSRP100%
Avg Days to Sell24 days
Dealer Profile
Inventory393 vehicles
Avg Markup (All Models)-$607
Avg Markup (Niro EV)-$859
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$652
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62611d
Destination KiaAlbany, NY
-$1,229$42,71648d
Findlay KiaLas Vegas, NV
-$1,202$42,21348d
Folsom Lake KiaFolsom, CA
-$1,196$42,7842d
Folsom Lake KiaFolsom, CA
-$1,196$42,7842d
Findlay KiaLas Vegas, NV
-$1,184$42,12120d
Kiefer KiaEugene, OR
-$1,175$42,31043d
Kia of PortlandPortland, OR
-$1,175$42,31016d
Kiefer KiaEugene, OR
-$1,175$42,31048d
Kiefer KiaEugene, OR
-$1,175$42,31043d