Negotiation Guide
Opening Offer
$38,954
Fair Price
$40,454
Walk Away Above
$41,122
- • Recent buyers paid ~$918 below MSRP
- • Sitting 48 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$37,611
Est. Invoice$38,865
Holdback (est.)$1,254
MSRP (Sticker)$41,790
Asking Price$40,739
Markup-$1,051
Est. Dealer Margin on This Car$3,128
Percentile28% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold258
Avg Markup-$918
Median Markup-$879
Best Deal-$1,188
Worst Deal-$829
% Sold Below MSRP100%
Avg Days to Sell24 days
Dealer Profile
Inventory306 vehicles
Avg Markup (All Models)-$1,143
Avg Markup (Niro EV)-$1,270
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,121
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62611d
Destination KiaAlbany, NY
-$1,229$42,71648d
Findlay KiaLas Vegas, NV
-$1,202$42,21348d
Folsom Lake KiaFolsom, CA
-$1,196$42,7842d
Folsom Lake KiaFolsom, CA
-$1,196$42,7842d
Findlay KiaLas Vegas, NV
-$1,184$42,12120d
Kiefer KiaEugene, OR
-$1,175$42,31043d
Kia of PortlandPortland, OR
-$1,175$42,31016d
Kiefer KiaEugene, OR
-$1,175$42,31048d
Kiefer KiaEugene, OR
-$1,175$42,31043d