Negotiation Guide
Opening Offer
$40,447
Fair Price
$41,947
Walk Away Above
$42,541
- • Recent buyers paid ~$900 below MSRP
- • Sitting 30 days (avg 18) — extra leverage
Price Breakdown
Est. Dealer Cost$38,822
Est. Invoice$40,116
Holdback$1,294
MSRP (Sticker)$43,135
Asking Price$42,019
Markup-$1,116
Dealer Margin on This Car$3,198
Percentile10% of inventory is priced lower
Days on Lot30 days
What Others Paid (Last 30 Days)
Cars Sold302
Avg Markup-$900
Median Markup-$872
Best Deal-$1,188
Worst Deal-$682
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory479 vehicles
Avg Markup (All Models)-$1,242
Avg Markup (Niro EV)-$1,232
% Below MSRP31%
Avg Days to Sell26 days
Avg Sold Markup-$1,071
Cheaper Niro EV WIND Inventory
Destination KiaAlbany, NY
-$1,229$42,71635d
Findlay KiaLas Vegas, NV
-$1,202$42,21335d
Findlay KiaLas Vegas, NV
-$1,184$42,1217d
Kiefer KiaEugene, OR
-$1,175$42,31030d
Kiefer KiaEugene, OR
-$1,175$42,31030d
Kia of PortlandPortland, OR
-$1,175$42,31017d
Kia of PortlandPortland, OR
-$1,175$42,3103d
Kiefer KiaEugene, OR
-$1,175$42,31030d
Kiefer KiaEugene, OR
-$1,175$42,31035d
Kiefer KiaEugene, OR
-$1,175$42,31030d