Negotiation Guide
Opening Offer
$39,119
Fair Price
$40,619
Walk Away Above
$41,267
- • Recent buyers paid ~$900 below MSRP
- • Sitting 35 days (avg 18) — extra leverage
Price Breakdown
Est. Dealer Cost$37,724
Est. Invoice$38,981
Holdback$1,257
MSRP (Sticker)$41,915
Asking Price$40,804
Markup-$1,111
Dealer Margin on This Car$3,081
Percentile11% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold302
Avg Markup-$900
Median Markup-$872
Best Deal-$1,188
Worst Deal-$682
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory363 vehicles
Avg Markup (All Models)-$1,409
Avg Markup (Niro EV)-$1,261
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$1,409
Cheaper Niro EV WIND Inventory
Destination KiaAlbany, NY
-$1,229$42,71635d
Findlay KiaLas Vegas, NV
-$1,202$42,21335d
Findlay KiaLas Vegas, NV
-$1,184$42,1217d
Kiefer KiaEugene, OR
-$1,175$42,31030d
Kiefer KiaEugene, OR
-$1,175$42,31030d
Kia of PortlandPortland, OR
-$1,175$42,31017d
Kia of PortlandPortland, OR
-$1,175$42,3103d
Kiefer KiaEugene, OR
-$1,175$42,31030d
Kiefer KiaEugene, OR
-$1,175$42,31035d
Kiefer KiaEugene, OR
-$1,175$42,31030d