Negotiation Guide
Opening Offer
$38,709
Fair Price
$40,209
Walk Away Above
$40,874
- • Recent buyers paid ~$916 below MSRP
- • Sitting 46 days (avg 23) — extra leverage
Price Breakdown
Est. Dealer Cost$37,386
Est. Invoice$38,632
Holdback (est.)$1,246
MSRP (Sticker)$41,540
Asking Price$40,493
Markup-$1,047
Est. Dealer Margin on This Car$3,107
Percentile28% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold288
Avg Markup-$916
Median Markup-$879
Best Deal-$1,188
Worst Deal-$829
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory127 vehicles
Avg Markup (All Models)-$1,195
Avg Markup (Niro EV)-$1,047
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,241
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,6269d
Destination KiaAlbany, NY
-$1,229$42,71646d
Findlay KiaLas Vegas, NV
-$1,202$42,21346d
Folsom Lake KiaFolsom, CA
-$1,196$42,7840d
Folsom Lake KiaFolsom, CA
-$1,196$42,7840d
Findlay KiaLas Vegas, NV
-$1,184$42,12118d
Kiefer KiaEugene, OR
-$1,175$42,31041d
Kia of PortlandPortland, OR
-$1,175$42,31014d
Kiefer KiaEugene, OR
-$1,175$42,31046d
Kiefer KiaEugene, OR
-$1,175$42,31041d