Negotiation Guide
Opening Offer
$40,267
Fair Price
$41,767
Walk Away Above
$42,429
- • Recent buyers paid ~$924 below MSRP
- • Sitting 52 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$38,781
Est. Invoice$40,074
Holdback (est.)$1,293
MSRP (Sticker)$43,090
Asking Price$41,943
Markup-$1,147
Est. Dealer Margin on This Car$3,162
Percentile4% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold280
Avg Markup-$924
Median Markup-$881
Best Deal-$1,188
Worst Deal-$829
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory288 vehicles
Avg Markup (All Models)-$1,117
Avg Markup (Niro EV)-$1,328
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,114
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62615d
Destination KiaAlbany, NY
-$1,229$42,71652d
Findlay KiaLas Vegas, NV
-$1,202$42,21352d
Folsom Lake KiaFolsom, CA
-$1,196$42,7846d
Folsom Lake KiaFolsom, CA
-$1,196$42,7846d
Findlay KiaLas Vegas, NV
-$1,184$42,12124d
Kia of PortlandPortland, OR
-$1,175$42,31020d
Kiefer KiaEugene, OR
-$1,175$42,31047d
Kiefer KiaEugene, OR
-$1,175$42,31047d
Kiefer KiaEugene, OR
-$1,175$42,31052d