Negotiation Guide
Opening Offer
$38,592
Fair Price
$40,092
Walk Away Above
$40,766
- • Recent buyers paid ~$916 below MSRP
- • Sitting 47 days (avg 23) — extra leverage
Price Breakdown
Est. Dealer Cost$37,296
Est. Invoice$38,539
Holdback (est.)$1,243
MSRP (Sticker)$41,440
Asking Price$40,409
Markup-$1,031
Est. Dealer Margin on This Car$3,113
Percentile30% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold288
Avg Markup-$916
Median Markup-$879
Best Deal-$1,188
Worst Deal-$829
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory372 vehicles
Avg Markup (All Models)-$1,411
Avg Markup (Niro EV)-$1,314
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,409
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62610d
Destination KiaAlbany, NY
-$1,229$42,71647d
Findlay KiaLas Vegas, NV
-$1,202$42,21347d
Folsom Lake KiaFolsom, CA
-$1,196$42,7841d
Folsom Lake KiaFolsom, CA
-$1,196$42,7841d
Findlay KiaLas Vegas, NV
-$1,184$42,12119d
Kiefer KiaEugene, OR
-$1,175$42,31042d
Kia of PortlandPortland, OR
-$1,175$42,31015d
Kiefer KiaEugene, OR
-$1,175$42,31047d
Kiefer KiaEugene, OR
-$1,175$42,31042d