Negotiation Guide
Opening Offer
$38,824
Fair Price
$40,324
Walk Away Above
$40,782
- • Recent buyers paid ~$916 below MSRP
Price Breakdown
Est. Dealer Cost$37,116
Est. Invoice$38,353
Holdback (est.)$1,237
MSRP (Sticker)$41,240
Asking Price$40,437
Markup-$803
Est. Dealer Margin on This Car$3,321
Percentile100% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold288
Avg Markup-$916
Median Markup-$879
Best Deal-$1,188
Worst Deal-$829
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory774 vehicles
Avg Markup (All Models)-$781
Avg Markup (Niro EV)-$803
% Below MSRP52%
Avg Days to Sell31 days
Avg Sold Markup-$780
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62610d
Destination KiaAlbany, NY
-$1,229$42,71647d
Findlay KiaLas Vegas, NV
-$1,202$42,21347d
Folsom Lake KiaFolsom, CA
-$1,196$42,7841d
Folsom Lake KiaFolsom, CA
-$1,196$42,7841d
Findlay KiaLas Vegas, NV
-$1,184$42,12119d
Kiefer KiaEugene, OR
-$1,175$42,31042d
Kia of PortlandPortland, OR
-$1,175$42,31015d
Kiefer KiaEugene, OR
-$1,175$42,31047d
Kiefer KiaEugene, OR
-$1,175$42,31042d