Negotiation Guide
Opening Offer
$39,472
Fair Price
$40,972
Walk Away Above
$41,431
- • Recent buyers paid ~$918 below MSRP
Price Breakdown
Est. Dealer Cost$37,701
Est. Invoice$38,958
Holdback (est.)$1,257
MSRP (Sticker)$41,890
Asking Price$41,020
Markup-$870
Est. Dealer Margin on This Car$3,319
Percentile76% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold258
Avg Markup-$918
Median Markup-$879
Best Deal-$1,188
Worst Deal-$829
% Sold Below MSRP100%
Avg Days to Sell24 days
Dealer Profile
Inventory874 vehicles
Avg Markup (All Models)-$584
Avg Markup (Niro EV)-$857
% Below MSRP66%
Avg Days to Sell29 days
Avg Sold Markup-$644
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62611d
Destination KiaAlbany, NY
-$1,229$42,71648d
Findlay KiaLas Vegas, NV
-$1,202$42,21348d
Folsom Lake KiaFolsom, CA
-$1,196$42,7842d
Folsom Lake KiaFolsom, CA
-$1,196$42,7842d
Findlay KiaLas Vegas, NV
-$1,184$42,12120d
Kiefer KiaEugene, OR
-$1,175$42,31043d
Kia of PortlandPortland, OR
-$1,175$42,31016d
Kiefer KiaEugene, OR
-$1,175$42,31048d
Kiefer KiaEugene, OR
-$1,175$42,31043d