Negotiation Guide
Opening Offer
$39,897
Fair Price
$41,397
Walk Away Above
$42,046
- • Recent buyers paid ~$921 below MSRP
- • Sitting 49 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$38,426
Est. Invoice$39,706
Holdback (est.)$1,281
MSRP (Sticker)$42,695
Asking Price$41,615
Markup-$1,080
Est. Dealer Margin on This Car$3,190
Percentile26% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold292
Avg Markup-$921
Median Markup-$879
Best Deal-$1,188
Worst Deal-$829
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory652 vehicles
Avg Markup (All Models)-$1,186
Avg Markup (Niro EV)-$1,131
% Below MSRP75%
Avg Days to Sell25 days
Avg Sold Markup-$1,106
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62612d
Destination KiaAlbany, NY
-$1,229$42,71649d
Findlay KiaLas Vegas, NV
-$1,202$42,21349d
Folsom Lake KiaFolsom, CA
-$1,196$42,7843d
Folsom Lake KiaFolsom, CA
-$1,196$42,7843d
Findlay KiaLas Vegas, NV
-$1,184$42,12120d
Kiefer KiaEugene, OR
-$1,175$42,31043d
Kiefer KiaEugene, OR
-$1,175$42,31043d
Kiefer KiaEugene, OR
-$1,175$42,31049d
Kia of PortlandPortland, OR
-$1,175$42,31017d