Negotiation Guide
Opening Offer
$40,388
Fair Price
$41,888
Walk Away Above
$42,489
- • Recent buyers paid ~$921 below MSRP
- • Sitting 43 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$38,781
Est. Invoice$40,074
Holdback (est.)$1,293
MSRP (Sticker)$43,090
Asking Price$42,184
Markup-$906
Est. Dealer Margin on This Car$3,403
Percentile51% of inventory is priced lower
Days on Lot43 days
What Others Paid (Last 30 Days)
Cars Sold292
Avg Markup-$921
Median Markup-$879
Best Deal-$1,188
Worst Deal-$829
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory267 vehicles
Avg Markup (All Models)-$987
Avg Markup (Niro EV)-$1,193
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$979
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62612d
Destination KiaAlbany, NY
-$1,229$42,71649d
Findlay KiaLas Vegas, NV
-$1,202$42,21349d
Folsom Lake KiaFolsom, CA
-$1,196$42,7843d
Folsom Lake KiaFolsom, CA
-$1,196$42,7843d
Findlay KiaLas Vegas, NV
-$1,184$42,12120d
Kiefer KiaEugene, OR
-$1,175$42,31043d
Kiefer KiaEugene, OR
-$1,175$42,31043d
Kiefer KiaEugene, OR
-$1,175$42,31049d
Kia of PortlandPortland, OR
-$1,175$42,31016d