Negotiation Guide
Opening Offer
$39,123
Fair Price
$40,623
Walk Away Above
$41,269
- • Recent buyers paid ~$921 below MSRP
- • Sitting 49 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$37,724
Est. Invoice$38,981
Holdback (est.)$1,257
MSRP (Sticker)$41,915
Asking Price$41,039
Markup-$876
Est. Dealer Margin on This Car$3,316
Percentile73% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold292
Avg Markup-$921
Median Markup-$879
Best Deal-$1,188
Worst Deal-$829
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory744 vehicles
Avg Markup (All Models)-$843
Avg Markup (Niro EV)-$1,088
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$854
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62612d
Destination KiaAlbany, NY
-$1,229$42,71649d
Findlay KiaLas Vegas, NV
-$1,202$42,21349d
Folsom Lake KiaFolsom, CA
-$1,196$42,7843d
Folsom Lake KiaFolsom, CA
-$1,196$42,7843d
Findlay KiaLas Vegas, NV
-$1,184$42,12120d
Kiefer KiaEugene, OR
-$1,175$42,31043d
Kiefer KiaEugene, OR
-$1,175$42,31043d
Kiefer KiaEugene, OR
-$1,175$42,31049d
Kia of PortlandPortland, OR
-$1,175$42,31017d