Negotiation Guide
Opening Offer
$39,183
Fair Price
$40,683
Walk Away Above
$41,329
- • Recent buyers paid ~$921 below MSRP
- • Sitting 49 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$37,778
Est. Invoice$39,037
Holdback (est.)$1,259
MSRP (Sticker)$41,975
Asking Price$41,090
Markup-$885
Est. Dealer Margin on This Car$3,313
Percentile62% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold292
Avg Markup-$921
Median Markup-$879
Best Deal-$1,188
Worst Deal-$829
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory307 vehicles
Avg Markup (All Models)-$736
Avg Markup (Niro EV)-$1,145
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$760
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62612d
Destination KiaAlbany, NY
-$1,229$42,71649d
Findlay KiaLas Vegas, NV
-$1,202$42,21349d
Folsom Lake KiaFolsom, CA
-$1,196$42,7843d
Folsom Lake KiaFolsom, CA
-$1,196$42,7843d
Findlay KiaLas Vegas, NV
-$1,184$42,12121d
Kiefer KiaEugene, OR
-$1,175$42,31044d
Kiefer KiaEugene, OR
-$1,175$42,31044d
Kiefer KiaEugene, OR
-$1,175$42,31049d
Kia of PortlandPortland, OR
-$1,175$42,31017d