Negotiation Guide
Opening Offer
$27,418
Fair Price
$28,918
Walk Away Above
$29,269
- • Recent buyers paid ~$527 below MSRP
- • Sitting 89 days (avg 56) — extra leverage
Price Breakdown
Est. Dealer Cost$26,658
Est. Invoice$27,547
Holdback (est.)$889
MSRP (Sticker)$29,620
Asking Price$29,288
Markup-$332
Est. Dealer Margin on This Car$2,630
Percentile97% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold467
Avg Markup-$527
Median Markup-$479
Best Deal-$835
Worst Deal-$280
% Sold Below MSRP100%
Avg Days to Sell56 days
Dealer Profile
Inventory276 vehicles
Avg Markup (All Models)-$701
Avg Markup (Niro)-$373
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$754
Cheaper Niro LX Inventory
Matt Castrucci KiaDayton, OH
-$884$29,42689d
Rusty Wallace Kia of KnoxvilleKnoxville, TN
-$876$29,52957d
Lou Fusz Kia of EvansvilleEvansville, IN
-$862$29,46389d
Paramount Kia of AshevilleAsheville, NC
-$839$29,35189d
Garvey KiaQueensbury, NY
-$837$29,46871d
Rountree-Moore KiaLake City, FL
-$835$29,33078d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33078d
Kia Country of SavannahSavannah, GA
-$835$29,33078d
Stokes KiaGoose Creek, SC
-$834$29,09678d
Findlay KiaSt. George, UT
-$833$29,17789d