Negotiation Guide
Opening Offer
$37,660
Fair Price
$39,160
Walk Away Above
$39,773
- • Recent buyers paid ~$1,225 below MSRP
Price Breakdown
Est. Dealer Cost$36,347
Est. Invoice$37,558
Holdback (est.)$1,212
MSRP (Sticker)$40,385
Asking Price$39,178
Markup-$1,207
Est. Dealer Margin on This Car$2,832
Percentile56% of inventory is priced lower
Days on Lot59 days
What Others Paid (Last 30 Days)
Cars Sold467
Avg Markup-$1,225
Median Markup-$1,193
Best Deal-$1,820
Worst Deal-$715
% Sold Below MSRP100%
Avg Days to Sell71 days
Dealer Profile
Inventory117 vehicles
Avg Markup (All Models)-$845
Avg Markup (K5)-$546
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$770
Cheaper K5 GT Inventory
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-$1,795$38,70589d
Kia of Rainbow CityRainbow City, AL
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Don Franklin Somerset KiaSomerset, KY
-$1,753$38,37789d
Destination KiaAlbany, NY
-$1,753$38,37789d
Destination KiaAlbany, NY
-$1,740$38,29589d
Benson KiaSpartanburg, SC
-$1,739$38,30689d
Kia Store ClarksvilleClarksville, IN
-$1,734$38,3865d
Felton Holly KiaFelton, DE
-$1,732$38,38889d
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-$1,730$38,38089d