Negotiation Guide
Opening Offer
$37,800
Fair Price
$39,300
Walk Away Above
$39,913
- • Recent buyers paid ~$1,225 below MSRP
Price Breakdown
Est. Dealer Cost$36,473
Est. Invoice$37,688
Holdback (est.)$1,216
MSRP (Sticker)$40,525
Asking Price$39,315
Markup-$1,210
Est. Dealer Margin on This Car$2,843
Percentile55% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold467
Avg Markup-$1,225
Median Markup-$1,193
Best Deal-$1,820
Worst Deal-$715
% Sold Below MSRP100%
Avg Days to Sell71 days
Dealer Profile
Inventory248 vehicles
Avg Markup (All Models)-$865
Avg Markup (K5)-$697
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$932
Cheaper K5 GT Inventory
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Destination KiaAlbany, NY
-$1,740$38,29590d
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