Negotiation Guide
Opening Offer
$37,450
Fair Price
$38,950
Walk Away Above
$39,563
- • Recent buyers paid ~$1,225 below MSRP
Price Breakdown
Est. Dealer Cost$36,158
Est. Invoice$37,363
Holdback (est.)$1,205
MSRP (Sticker)$40,175
Asking Price$39,021
Markup-$1,154
Est. Dealer Margin on This Car$2,864
Percentile63% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold467
Avg Markup-$1,225
Median Markup-$1,193
Best Deal-$1,820
Worst Deal-$715
% Sold Below MSRP100%
Avg Days to Sell71 days
Dealer Profile
Inventory248 vehicles
Avg Markup (All Models)-$865
Avg Markup (K5)-$697
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$932
Cheaper K5 GT Inventory
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-$1,795$38,70590d
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Don Franklin Somerset KiaSomerset, KY
-$1,753$38,37790d
Destination KiaAlbany, NY
-$1,753$38,37790d
Destination KiaAlbany, NY
-$1,740$38,29590d
Benson KiaSpartanburg, SC
-$1,739$38,30690d
Kia Store ClarksvilleClarksville, IN
-$1,734$38,3866d
Felton Holly KiaFelton, DE
-$1,732$38,38890d
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-$1,730$38,38090d