Negotiation Guide
Opening Offer
$37,545
Fair Price
$39,045
Walk Away Above
$39,658
- • Recent buyers paid ~$1,225 below MSRP
Price Breakdown
Est. Dealer Cost$36,243
Est. Invoice$37,451
Holdback (est.)$1,208
MSRP (Sticker)$40,270
Asking Price$39,102
Markup-$1,168
Est. Dealer Margin on This Car$2,859
Percentile60% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold467
Avg Markup-$1,225
Median Markup-$1,193
Best Deal-$1,820
Worst Deal-$715
% Sold Below MSRP100%
Avg Days to Sell71 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$828
Avg Markup (K5)-$608
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$787
Cheaper K5 GT Inventory
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Destination KiaAlbany, NY
-$1,740$38,29589d
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-$1,730$38,38089d