Negotiation Guide
Opening Offer
$37,265
Fair Price
$38,765
Walk Away Above
$39,378
- • Recent buyers paid ~$1,225 below MSRP
Price Breakdown
Est. Dealer Cost$35,991
Est. Invoice$37,191
Holdback (est.)$1,200
MSRP (Sticker)$39,990
Asking Price$39,032
Markup-$958
Est. Dealer Margin on This Car$3,041
Percentile84% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold467
Avg Markup-$1,225
Median Markup-$1,193
Best Deal-$1,820
Worst Deal-$715
% Sold Below MSRP100%
Avg Days to Sell71 days
Dealer Profile
Inventory351 vehicles
Avg Markup (All Models)-$628
Avg Markup (K5)-$455
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$628
Cheaper K5 GT Inventory
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-$1,803$38,74290d
Felton Holly KiaFelton, DE
-$1,795$38,70590d
Kia of Rainbow CityRainbow City, AL
-$1,760$38,53590d
Don Franklin Somerset KiaSomerset, KY
-$1,753$38,37790d
Destination KiaAlbany, NY
-$1,753$38,37790d
Destination KiaAlbany, NY
-$1,740$38,29590d
Benson KiaSpartanburg, SC
-$1,739$38,30690d
Kia Store ClarksvilleClarksville, IN
-$1,734$38,3866d
Felton Holly KiaFelton, DE
-$1,732$38,38890d
Chantz Scott KiaKingsport, TN
-$1,730$38,38090d