Negotiation Guide
Opening Offer
$37,205
Fair Price
$38,705
Walk Away Above
$39,318
- • Recent buyers paid ~$1,225 below MSRP
Price Breakdown
Est. Dealer Cost$35,937
Est. Invoice$37,135
Holdback (est.)$1,198
MSRP (Sticker)$39,930
Asking Price$38,796
Markup-$1,134
Est. Dealer Margin on This Car$2,859
Percentile66% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold467
Avg Markup-$1,225
Median Markup-$1,193
Best Deal-$1,820
Worst Deal-$715
% Sold Below MSRP100%
Avg Days to Sell71 days
Dealer Profile
Inventory236 vehicles
Avg Markup (All Models)-$762
Avg Markup (K5)-$540
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$903
Cheaper K5 GT Inventory
Gossett KiaMemphis, TN
-$1,803$38,74290d
Felton Holly KiaFelton, DE
-$1,795$38,70590d
Kia of Rainbow CityRainbow City, AL
-$1,760$38,53590d
Don Franklin Somerset KiaSomerset, KY
-$1,753$38,37790d
Destination KiaAlbany, NY
-$1,753$38,37790d
Destination KiaAlbany, NY
-$1,740$38,29590d
Benson KiaSpartanburg, SC
-$1,739$38,30690d
Kia Store ClarksvilleClarksville, IN
-$1,734$38,3866d
Felton Holly KiaFelton, DE
-$1,732$38,38890d
Chantz Scott KiaKingsport, TN
-$1,730$38,38090d