Deal Sheet: 2026 Trailseeker Premium

Zeigler Subaru of Kenosha · Kenosha, WI · VIN: JTMBGAHC9TY007673

Negotiation Guide

Opening Offer

$40,048

Fair Price

$41,548

Walk Away Above

$41,850

• Recent buyers paid ~$604 below MSRP

Price Breakdown

Est. Dealer Cost$38,358

Est. Invoice$39,201

Holdback (est.)$843

MSRP (Sticker)$42,152

Asking Price$42,589

Markup+$437

Est. Dealer Margin on This Car$4,231

Percentile82% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold104

Avg Markup-$604

Median Markup$0

Best Deal-$5,000

Worst Deal+$2,200

% Sold Below MSRP60%

Avg Days to Sell10 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)+$437

Avg Markup (Trailseeker)+$437

% Below MSRP0%

Avg Days to Sell11 days

Avg Sold Markup+$437

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