Deal Sheet: 2026 Trailseeker Premium

Sommer's Subaru · Mequon, WI · VIN: JTMBGAHC7TY004674

Negotiation Guide

Opening Offer

$39,589

Fair Price

$41,089

Walk Away Above

$41,516

• Recent buyers paid ~$604 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Dealer Cost$39,548

Invoice (factory)$40,387

Holdback (est.)$839

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$41,944

Asking Price$42,339

Markup+$395

Actual Dealer Margin on This Car$2,791

Percentile79% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold104

Avg Markup-$604

Median Markup$0

Best Deal-$5,000

Worst Deal+$2,200

% Sold Below MSRP60%

Avg Days to Sell10 days

Dealer Profile

Inventory285 vehicles

Avg Markup (All Models)-$286

Avg Markup (Trailseeker)+$395

% Below MSRP20%

Avg Days to Sell10 days

Avg Sold Markup+$166

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