Deal Sheet: 2026 Trailseeker Limited

Serra Subaru of Traverse City · Traverse City, MI · VIN: JTMBGAHC1TY008204

Negotiation Guide

Opening Offer

$44,419

Fair Price

$45,919

Walk Away Above

$46,055

• Recent buyers paid ~$271 below MSRP

Price Breakdown

Dealer Cost$43,413

Invoice (factory)$44,337

Holdback (est.)$924

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$46,190

Asking Price$46,470

Markup+$280

Actual Dealer Margin on This Car$3,057

Percentile81% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold258

Avg Markup-$271

Median Markup$0

Best Deal-$4,385

Worst Deal+$2,336

% Sold Below MSRP50%

Avg Days to Sell16 days

Dealer Profile

Inventory191 vehicles

Avg Markup (All Models)-$1,028

Avg Markup (Trailseeker)+$280

% Below MSRP45%

Avg Days to Sell18 days

Avg Sold Markup-$1,751

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