Negotiation Guide
Opening Offer
$44,463
Fair Price
$45,963
Walk Away Above
$46,170
- • Recent buyers paid ~$513 above MSRP
- • Sitting 95 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$41,276
Est. Invoice$42,203
Holdback$928
MSRP (Sticker)$46,377
Asking Price$46,377
Markup$0
Dealer Margin on This Car$5,101
Percentile54% of inventory is priced lower
Days on Lot95 days
What Others Paid (Last 30 Days)
Cars Sold4122
Avg Markup+$513
Median Markup$0
Best Deal-$2,885
Worst Deal+$10,806
% Sold Below MSRP60%
Avg Days to Sell25 days
Dealer Profile
Inventory31 vehicles
Avg Markup (All Models)-$3,363
Avg Markup (RAV4)$0
% Below MSRP97%
Avg Days to Sell24 days
Avg Sold Markup-$795
Cheaper RAV4 XSE AWD Inventory
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Irwin ToyotaLaconia, NH
-$2,345$44,33916d
Kenny Kent ToyotaEvansville, IN
-$2,071$42,03810d
Family Toyota of ArlingtonArlington, TX
-$1,733$44,8997d
Family Toyota of ArlingtonArlington, TX
-$1,733$44,8997d
Family Toyota of ArlingtonArlington, TX
-$1,733$44,8997d
Venice ToyotaSouth", FL
-$1,476$44,6030d
Nelson ToyotaStanleytown, VA
-$1,064$43,50097d
Lithia Toyota of Klamath FallsKlamath Falls, OR
-$1,007$44,34221d
Peter Boulware Toyota of ColumbiaWest Columbia, SC
-$1,000$44,7239d