Deal Sheet: 2026 RAV4 XSE AWD

Toyota of Grand Rapids · S.E.", MI · VIN: JTM6CRAV7TJ009700

Negotiation Guide

Opening Offer

$41,824

Fair Price

$43,324

Walk Away Above

$43,359

• Recent buyers paid ~$573 above MSRP
• Sitting 62 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$38,621

Est. Invoice$39,489

Holdback (est.)$868

MSRP (Sticker)$43,394

Asking Price$43,394

Markup$0

Est. Dealer Margin on This Car$4,773

Percentile51% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold3544

Avg Markup+$573

Median Markup$0

Best Deal-$2,768

Worst Deal+$7,675

% Sold Below MSRP53%

Avg Days to Sell25 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$937

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$752

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