Deal Sheet: 2026 RAV4 XSE AWD

Landers Toyota · Little Rock, AR · VIN: JTM6CRAV5TD323800

Negotiation Guide

Opening Offer

$44,733

Fair Price

$46,233

Walk Away Above

$45,969

• Recent buyers paid ~$529 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,677

Est. Invoice$41,591

Holdback$914

MSRP (Sticker)$45,704

Dealer Add-Ons (DIA)+$599

Asking Price$46,303

Markup+$599

Dealer Margin on This Car$5,626

Percentile76% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold4227

Avg Markup+$529

Median Markup$0

Best Deal-$2,885

Worst Deal+$10,806

% Sold Below MSRP59%

Avg Days to Sell25 days

Dealer Profile

Inventory373 vehicles

Avg Markup (All Models)-$1,064

Avg Markup (RAV4)+$589

% Below MSRP54%

Avg Days to Sell25 days

Avg Sold Markup-$696

Price History

Jun 25, 2026$46,521 → $46,303(-$218)

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