Deal Sheet: 2026 RAV4 XSE AWD

Toyota of Corona · Corona, CA · VIN: JTM6CRAV4TD302808

Negotiation Guide

Opening Offer

$42,083

Fair Price

$43,583

Walk Away Above

$43,766

• Recent buyers paid ~$513 above MSRP
• Sitting 116 days (avg 25) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,115

Est. Invoice$39,994

Holdback$879

MSRP (Sticker)$43,949

Asking Price$43,949

Markup$0

Dealer Margin on This Car$4,834

Percentile54% of inventory is priced lower

Days on Lot116 days

What Others Paid (Last 30 Days)

Cars Sold4122

Avg Markup+$513

Median Markup$0

Best Deal-$2,885

Worst Deal+$10,806

% Sold Below MSRP60%

Avg Days to Sell25 days

Dealer Profile

Inventory495 vehicles

Avg Markup (All Models)-$440

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$123

Price History

May 21, 2026$44,699 → $44,784(+$85)

Jun 10, 2026$44,784 → $46,683(+$1,899)

Jun 18, 2026$46,683 → $46,828(+$145)

Jun 26, 2026$46,828 → $43,949(-$2,879)

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