Negotiation Guide
Opening Offer
$43,318
Fair Price
$44,818
Walk Away Above
$45,014
- • Recent buyers paid ~$513 above MSRP
- • Sitting 116 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$40,236
Est. Invoice$41,140
Holdback$904
MSRP (Sticker)$45,209
Asking Price$45,409
Markup+$200
Dealer Margin on This Car$5,173
Percentile60% of inventory is priced lower
Days on Lot116 days
What Others Paid (Last 30 Days)
Cars Sold4122
Avg Markup+$513
Median Markup$0
Best Deal-$2,885
Worst Deal+$10,806
% Sold Below MSRP60%
Avg Days to Sell25 days
Dealer Profile
Inventory156 vehicles
Avg Markup (All Models)-$491
Avg Markup (RAV4)+$200
% Below MSRP30%
Avg Days to Sell36 days
Avg Sold Markup-$603
Price History
Jun 10, 2026$45,209 → $45,409(+$200)
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