Deal Sheet: 2026 RAV4 XSE AWD

Billion Toyota · Sioux Falls, SD · VIN: JTM6CRAV1TJ001074

Negotiation Guide

Opening Offer

$43,328

Fair Price

$44,828

Walk Away Above

$45,023

• Recent buyers paid ~$513 above MSRP
• Sitting 116 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$40,245

Est. Invoice$41,149

Holdback$904

MSRP (Sticker)$45,219

Dealer Add-Ons (DIA)+$399

Asking Price$45,867

Markup+$648

Dealer Margin on This Car$5,622

Percentile76% of inventory is priced lower

Days on Lot116 days

What Others Paid (Last 30 Days)

Cars Sold4122

Avg Markup+$513

Median Markup$0

Best Deal-$2,885

Worst Deal+$10,806

% Sold Below MSRP60%

Avg Days to Sell25 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)+$215

Avg Markup (RAV4)+$594

% Below MSRP13%

Avg Days to Sell35 days

Avg Sold Markup-$64

Price History

Jun 10, 2026$45,618 → $45,867(+$249)

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