Negotiation Guide
Opening Offer
$117,777
Fair Price
$119,277
Walk Away Above
$119,560
- • Recent buyers paid ~$256 above MSRP
- • Sitting 59 days (avg 35) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$106,660
Est. Invoice$109,057
Holdback (est.)$2,397
MSRP (Sticker)$119,843
Asking Price$119,843
Markup$0
Est. Dealer Margin on This Car$13,183
Percentile56% of inventory is priced lower
Days on Lot59 days
What Others Paid (Last 30 Days)
Cars Sold195
Avg Markup+$256
Median Markup$0
Best Deal-$7,600
Worst Deal+$4,995
% Sold Below MSRP53%
Avg Days to Sell35 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)+$2,876
Avg Markup (LX)$0
% Below MSRP7%
Avg Days to Sell40 days
Avg Sold Markup+$1,482
Price History
Jun 25, 2026$119,843 → $122,532(+$2,689)
Jul 11, 2026$122,532 → $119,843(-$2,689)
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