Negotiation Guide
Opening Offer
$117,664
Fair Price
$119,164
Walk Away Above
$119,036
- • Recent buyers paid ~$256 above MSRP
Price Breakdown
Est. Dealer Cost$105,828
Est. Invoice$108,206
Holdback (est.)$2,378
MSRP (Sticker)$118,908
Asking Price$119,503
Markup+$595
Est. Dealer Margin on This Car$13,675
Percentile76% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold195
Avg Markup+$256
Median Markup$0
Best Deal-$7,600
Worst Deal+$4,995
% Sold Below MSRP53%
Avg Days to Sell35 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)+$43
Avg Markup (LX)+$595
% Below MSRP45%
Avg Days to Sell28 days
Avg Sold Markup+$125
Price History
Jun 13, 2026$118,908 → $119,403(+$495)
Jul 6, 2026$119,403 → $119,503(+$100)
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