Negotiation Guide
Opening Offer
$117,069
Fair Price
$118,569
Walk Away Above
$118,441
- • Recent buyers paid ~$256 above MSRP
Price Breakdown
Est. Dealer Cost$105,299
Est. Invoice$107,665
Holdback (est.)$2,366
MSRP (Sticker)$118,313
Asking Price$118,908
Markup+$595
Est. Dealer Margin on This Car$13,609
Percentile76% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold195
Avg Markup+$256
Median Markup$0
Best Deal-$7,600
Worst Deal+$4,995
% Sold Below MSRP53%
Avg Days to Sell35 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)-$8
Avg Markup (LX)+$595
% Below MSRP56%
Avg Days to Sell28 days
Avg Sold Markup+$125
Price History
Jun 16, 2026$118,313 → $118,808(+$495)
Jul 6, 2026$118,808 → $118,908(+$100)
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